I remember watching Blockbuster Video ignore Netflix. They had all the money, all the customers, and all the brand power.

But they refused to change their tools. In three years, they were gone.

I realized that professionals like us —PhDs, Doctors, Lawyers, Master Coaches— are facing our own "Blockbuster Moment."

WE HAVE THE EXPERTISE.

But if we refuse to use the new tools, we will lose our relevance.

I refused to let that happen to me. And I refuse to let it happen to you.